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About The Challenge

The TVET Tourism Challenge is our bold initiative to empower South Africa's next generation of tourism innovators. We're igniting student talent from TVET colleges across the nation, tasking them with creating dynamic digital campaigns to showcase our country's incredible, diverse, and often hidden destinations.

This challenge not only provides invaluable, hands-on experience and career opportunities for students but also elevates the prestige of TVET colleges as hubs of industry-relevant education.

Ultimately, we aim to drive inclusive economic growth and significantly enhance South Africa's global appeal as a premier tourism destination.

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Our Objectives: A National Platform for Success

  • Showcase South Africa's diverse destinations: Imagine our students bringing forgotten gems to life through exciting digital campaigns, attracting visitors and investment to every corner of our beautiful country.

  • Elevate TVET colleges: We want TVETs to be recognized as the go-to places for industry-relevant education, where practical skills meet real-world opportunities.

  • Foster inclusive economic growth: By empowering our youth and boosting tourism, we'll create ripple effects that benefit entire communities, enhancing South Africa's global appeal as a must-visit destination.

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